Home / Knowledge / News / Fashion / Bb. makes its 1st out of US travel retail outpost debut at Changi Airport
Bb. makes its 1st out of US travel retail outpost debut at Changi Airport
14
Aug '09
US-based hair care specialist Bumble and bumble made its first out of USA travel retail outpost debut last week with Nuance-Watson (Singapore) at Changi Airport. To celebrate this event, over a dozen local journalists were treated to a Bumble and bumble one-to-one product demonstration at Nuance-Watson's “Perfumes & Cosmetics” in Terminal 3.

Bumble and bumble (Bb.) has been exclusively available in Singapore at Perfumes & Cosmetics at Terminal 3 since August 7. In a by appointment only two-day-event, more than a dozen local journalists were treated to a personal hairdo by Bb. resident stylist, Josie, who had travelled to Singapore especially for the brand's exclusive Singapore launch.

Josie, usually based at the upscale Bb. Salon in New York, created a multitude of styles on the guests, from short crops to long sexy curls with renowned Bb. products such as Brilliantine, Spray de Mode and Sumotech. Each guest walked away excited with not only a “million dollar” hairdo, but also a bag of the exclusive Bb. products for them to “do-their-own-do”.

Ken Tse, Managing Director of Nuance-Watson (Singapore) said: “This is Bumble and bumble's entrance into travel retail outside of the United States and we are absolutely enthusiastic about this new partnership. It reinforces our steadfast mission of continual re-invention as a leading one-stop beauty shop in Asia and certainly adds a sense of rejuvenation to our range, something we can all do with during these down times.”

“We're thrilled to enter the Changi T3 retail environment with such a clear expression of Bumble and bumble culture,” said Bb. President Peter Lichtenthal. “Even though we're a New York-based company, our appeal is borderless, thanks to our long affiliation with the fashion communities in New York, Paris, London and Milan. By establishing this counter in Changi, we will make our products and styling information available to a new group of fashion-savvy shoppers.”

Nuance-Watson


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search