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Retail Footprint to launch Spiderman & WWE inspired footwear
Aug '09
Reliance Footprint, the footwear specialty store of Reliance Retail has enhanced its focus on the kids segment with the launch of a new trendy and whacky range of Spiderman and WWE inspired footwear. The new collection, introduced through an association with BioWorld Merchandising, is designed keeping in mind the exciting, colourful, creative and imaginary world of kids. With this range Reliance Footprint presents a bright new vista of popular characters which the children epitomize and gives the kids an opportunity to flaunt these characters on their feet – to hop, skip and jump around.

Spiderman and WWE stars have been icons for the kids since ages. The characters that kids are growing up with on the television are now also on their shoes! This latest collection would be a definite buy for the kids this festive season as it presents them with an option to choose from an array of their favourite characters and wear them on their naughty feet. The shoes are available in a diverse range of colours and at unbeatable price points.

Commenting on the launch, Mr. Gopalakrishnan Sankar, Chief Executive of Reliance Footprint, said, “At Reliance Footprint we bring the best of the brands from various parts of the world including many from Reliance's own collection, all under one roof, thereby, delivering fantastic choice and quality for the consumers. This is a significant launch for us as it presents kids with their own fashion choice in a fun and exciting way. We are confident that children will love the beautiful footwear, as it would help them express their unique personality in a stylish and modern way. Further, this new range of footwear not only addresses a child's desire to fashion his fantasies, but also fulfills the requirements of a large gifting segment this festive season.”

The BioWorld children's range is created for the new generation kids who go beyond the obvious. It reflects their style, attitude and unique personal identities. The new collection comprises the Spiderman range and the WWE range. Both these are directed towards kids and offer a wide choice of variants and designs to cater to the varying functional as well as lifestyle needs of the kids. The product portfolio across both ranges comprises flop-flops, shoes and sandals and caters to varying age groups. Key features of each range are as follows:

Spiderman range:

• This is categorized into two broad categories:
• Spider sense Spiderman – which essentially includes Spiderman and related graphics
• Marvel heroes – which includes characters like Hulk, Wolverine, Iron Man along with Spider Man
• The age group for this begins at 2 years upto 12 years
• The packaging has been done in printed polybags with hangers for flip flops and branded Spiderman boxes for shoes and sandals
• The range is directed towards kids who are Spiderman fans and relate to colours and actions of the character

WWE – World Wrestling Entertainment range:

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