Home / Knowledge / News / Fashion / Nike brings style & thrill to US Open
Nike brings style & thrill to US Open
27
Aug '09
As excitement builds for the season ending grand slam, NIKE, Inc. unveiled its US Open apparel and footwear for Roger Federer, Rafael Nadal, Maria Sharapova and Serena Williams at a Nike-built, regulation-sized tennis court in the heart of Manhattan.

At the temporary court, located at 23rd Street and Broadway, tennis fans and youth from New York Junior Tennis League, Athletes for Charity, New York City Parks Foundation and Mentoring USA were treated to inspirational tennis tips and guidance from Federer, Nadal, Williams, and McEnroe. A youth representative from each organization had a chance to win a donation for their local group by returning balls from a tennis simulator set to mimic pro shots. The chance to hit against the simulator was also open to the public.

“This is an exciting opportunity to bring the thrill of the US Open directly to tennis fans in New York," said tennis icon John McEnroe. "Providing a platform for kids to experience the beauty and power of this game and meet their tennis icons is incredible.”

On site, Nike also unveiled the much anticipated apparel and footwear looks for Roger Federer, Serena Williams, Rafael Nadal, and Maria Sharapova.

“We are very proud to raise the bar for this year's US Open apparel and footwear collection by drawing inspiration from New York's style and energy,” said Janice Lucena, Global Tennis Design Director. “From Nadal's taxi cab yellow polo to the sleek sophistication of Maria and Serena's night dresses, we continue to create product that helps our athletes perform better on the court while looking incredible.”

Apparel and Footwear
Roger Federer's contemporary style is embodied in the details and craftsmanship of his US Open day and night looks. These looks are modern, consisting of bold red and black. Federer's in-game polos are constructed of knit Nike Dri-FIT fabric in the body and a woven Nike Dri-FIT collar for comfort and moisture management. The body of the shirt has an embossed dot pattern inspired by the subway signs of New York, and the button placket features Roger's black RF monogram logo, applied using bonded innovation and laser cut detailing.

As the 2008 US Open defending women's singles champion, all eyes will be on Serena Williams as she looks to defend her title. Her day and night looks were inspired by cocktail party attire, with design call outs including soft pleating at the neckline, a starburst pin tuck detail at the back, and a hemline featuring a bold contrast of color. Both the magenta day dress and black night dress are made of Nike Dri-FIT knit fabric to wick away moisture and help keep Williams cool on the court.

Rafael Nadal has a contemporary style, and the energy of New York serves as the design inspiration for his apparel. Rafa is known for wearing bright colors and will debut a bold yellow and black look, inspired by the streets of New York City and its' signature yellow taxi cabs. Also featuring a multi-row dot print across the chest, the polo is inspired by the colorful numeric subway signs of New York City. Nike Dri-FIT Mesh is incorporated in strategic places for breathability to keep Nadal cool.


Must ReadView All

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

Textiles | On 24th Feb 2018

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

The Jharkhand Silk Textile and Handicraft Development Corporation...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search