Home / Knowledge / News / Fashion / Rachel Roy unveils pop-up store with diffusion line
Rachel Roy unveils pop-up store with diffusion line
10
Sep '09
Rachel Roy announced the opening of a pop-up store to celebrate the launch of the new Rachel Rachel Roy diffusion line.

The 1,900 square foot store will house select product from the Rachel Rachel Roy collection including sportswear, footwear, handbags and jewelry. The store design will include vintage dress forms throughout the space and an area dedicated to graffiti panels designed by renowned tag artist SenOne

Founder and artistic director Rachel Roy said, "I love creating a story through an environment. A pop-up store not only allows me to do just that for my secondary collection, Rachel Rachel Roy, but it gives me the opportunity to showcase the collection while getting first hand feedback about the collection from my girls. I have always loved working directly with my customer."

The store will be open to the public for a limited time at 111 Spring Street (between Mercer and Greene) in New York City's SoHo neighborhood beginning September 9th through September 16th from 11am-8pm, Monday to Saturday and 10am-8pm on Sunday. A series of special events are scheduled during the week that the store is open.

As part of the special event schedule, the store will be participating in Fashion's Night Out, the VOGUE Magazine initiative being held on September 10th encouraging stores to stay open until 11PM to promote stimulation to the economy. The evening will be hosted by Grammy Award winning singer/songwriter Estelle, music by DJ Lady Bunny, custom graffiti creations by SenOne and treats from a vintage Good Humor truck. Part of the evening's proceeds will benefit New Yorkers For Children and attendees will be able to sign a custom graffiti panel to show their support for the charity. Rachel is a dedicated member of the organization's Friends Committee, which supports NYFC's efforts to help youth in foster care in New York City.

Other special events include:

- Friday, September 11th: Product sampling by Baked by Melissa

- Saturday, September 12th: Airbrush tattoo artistry and product sampling by Pinkberry

- Sunday, September 13th: Illy Issimo product sampling

The new Rachel Rachel Roy collection features affordable contemporary sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy's stores and online at macys.com/rachelroy and rachelroy.com. You can become a fan of Rachel Roy on Facebook or follow her on Twitter.


Rachel Roy


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Urmil Arya

Sushila International, a well established textile organisation established ...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search