Home / Knowledge / News / Fashion / 'The New Pure' vows at LFW S/S runway – Day 3
'The New Pure' vows at LFW S/S runway – Day 3
Sep '09
Rohit and Abhishek, and Sanjay Hingu recreated the grandeur of India at Lakme Fashion Week spring/summer 2010. With inspirations from royal India and colours like orange, rust, brown, purple and the eternal favourites – black and white; the designing duo of Rohit and Abhishek presented a men's wear line at Lakme Fashion Week Spring/Summer 2010 that was rich in style and silhouette.

Showing the evolution of the fashionable man to The New Pure man of 2010; the look reflected business and casual dressing in linen, cotton, satin and velvet for waist coats, Jodhpuri jackets, slim long lines and interesting detailing for trousers which were lean and low slung. The treatment given to conventional men's wear was noticeable in the cape sleeved rust Jodhpuri jacket worn with English khaki patched breeches, a striking purple jacquard patched coat with ombre breeches, deep brown formal Jodhpuri suit and a very interesting Jodhpuri tuxedo with golden shirt and black trousers.

Angarkha tunics, the Indian bundi or waist coat, striped satin lapel jackets and the return of the safari coat albeit in a new avatar, completed the collection. Breeches were the favoured option with jackets, waist coats, short or long kurtas and tunics. Red was a vibrant colour that the designing duo opted, for this retro bottom wear when it was teamed with a contrasting, almost military like khaki two pocket jacket.

Here was a collection that created masculine fashion magic on the catwalk by Rohit and Abhishek for men who go for the unconventional look in their wardrobes.

Fashion and the freedom movement have inspired designers for decades and so the Indian struggle for independence was the theme for Sanjay Hingu's look for men's wear at Lakme Fashion Week Spring/Summer 2010.

For Sanjay it was the karma of the freedom fighters that gave rise to this collection on a colour palette which was sombre in shades of grey, for cotton and linen. From Gandhi and Nehru prints on jackets and Tees there were Subhash Chandra Bose and Sarojini Naidu who also embellished the garments and were the new fashion icon motifs for the coming season.

Opening the show with Jawaharlal Nehru's Independence Day speech at midnight, anjay sent a stylish grey jacket with zipper detailing on back, sides and sleeves to set the mood of the look. The western silhouettes started with a bomber jacket, shirts, pants, and Tees which were given touches of the theme in print while the trimming, piping and other unconventional effects like a one lapel for a jacket, the combo of jacket kurti and trouser and knits with multiple pocket flaps gave a new style dimension to men's wear.

Sanjay Hingu's men's wear for the coming season has that nostalgic retro influence which will surely make it timeless apparel with ethnic international touches for the male buyer.

Lakme Fashion Week

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search