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Masaba crowned as most promising designer at LFW
23
Sep '09
On the 22nd of September 2009, Inter National Institute of Fashion Design crowned the winner of the title at an exclusive felicitation ceremony at Lakme Fashion week and handed over the cash prize of Rs. 1 Lac.

For the first time ever any Fashion Week has objectively partnered with an Education Institute of this size adding a fresh perspective to the Industry and space. INIFD, India premier fashion Design Institute, is the official knowledge partner for Lakme Fashion Week 2010 and has also instituted the said award of “INIFD most promising Designer”.

Amongst the best in their space Masaba Gupta, was judged and announced by INIFD as the most promising designer of the year in the emerging and the gen next category. MASABA –represented a label that is comfortably and proudly Indian. The collection was themed Kattran (meaning patchwork and rustic in Sanskrit). Indian Fabrics like ikkat silk and Jute were used. It included striped pyjamas, dhotis, jackets, saris and jumpsuits.

This inspiring initiative by INIFD and Lakme Fashion Week 2010 stands as an iconic platform for young designers.This promotes an entry point for young aspirants into the most desired vocation in India, establishing their career path in front of the entire fashion fraternity hereon. The ultimate winner was selected on the basis of various parameters of style and aesthetics, by two coveted judges both empanelled with INIFD Ashley Rebello, star fashion designer and fashion stylist, Rahul Mishra famous fashion designer and Mahek Chhal,Star of the latest blockbuster “Wanted”.

The winner of the Title did not only compete amongst the contemporary genre of Designers but also got an opportunity to showcase their designs in front of the entire fashion fraternity in Mumbai during the Lakme Fashion Week 2010. Aspirants showcased their works on 19th and 21st September '09 at 12 pm on the LFW stage. Following judgment the Emerging Designer and Gen Next category winner of the title was felicitated with a cash price of Rs. 1, 00,000 by the Inter National Institute of Fashion Design (INIFD).

Mr. Anil Khosla, CEO, NIFD Ltd. expressed his eagerness of recognizing young talent in India saying that “INIFD has been striving to bring fashion and style from the interiors of India to the forefront since its inception. It is a matter of pride for us to encourage a young talent such as Masaba and we will be promoting her design and her talent through all centers of INIFD across the country. Her collection will be displayed at the centers and her experience will encourage and motivate students to participate at the Lakme fashion Week.”

Eight designers namely Amalraj Sengupta,Masaba Gupta (daughter of Neena Gupta), Mehak Jain (Beyond), Paromita Banerjee, Rahul Anand, Neha Agarwal, Sabbah Sharma and Shreya Sharma had made it to the final cut.

Inter National Institute of Fashion Design (INIFD)


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