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BPCM to increase LONGCHAMP's presence in luxury market
Oct '09
LONGCHAMP is pleased to announce the appointment of BPCM as their U.S. PR agency.

Having worked with BPCM in the United Kingdom for three years, LONGCHAMP is now extending the relationship to BPCM U.S. BPCM will be handling all press work in the USA and will act as strategic consultants out of its New York and Los Angeles offices.

"BPCM's passion for our brand, strong relationships with key tastemakers and Vanessa von Bismarck's prestigious reputation were all important factors in our decision to partner with BPCM" says LONGCHAMP Head of Global Communications, Marie-Sabine LeClercq.

"BPCM is thrilled to expand our relationship with LONGCHAMP. LONGCHAMP is a prestigious brand with a rich heritage and stylish aesthetic; we look forward to working with LONGCHAMP to broaden the brand's exposure in the USA. BPCM's expertise in brand positioning, fashion and lifestyle public relations will enable us to further support and increase LONGCHAMP's presence in the luxury accessories and ready-to-wear market." say Vanessa von Bismarck and Carrie Ellen Phillips founders of BPCM Worldwide.

LONGCHAMP founded in Paris in 1948 by Jean Cassegrain, originally specialized in leather-covered pipes. The company which is run by President Philippe Cassegrain and his children later diversified into luggage, handbags and accessories. The brand achieved worldwide success with the launch of its legendary Le Pliage folding bags in 1993. Since then, LONGCHAMP has asserted its fashion credentials with high-profile advertising campaigns, the creation of internationally desirable "it-bags" like the Legende, the Cosmos and the Gatsby, and the launch of a complete ready-to-wear collection.

Combining affordable luxury with French flair and craftsmanship, LONGCHAMP is available in more than 2,000 points of sale in 101 countries, including more than 120 LONGCHAMP boutiques in 39 countries.

BPCM Worldwide is an international PR and Marketing agency focused on Fashion and Luxury goods with offices in New York, Los Angeles, London and Paris.


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