Home / Knowledge / News / Fashion / 'Hope' creator Shepard Fairey to design Levi's collection
'Hope' creator Shepard Fairey to design Levi's collection
27
Oct '09
This October, the Levi's brand - the name responsible for the invention of the blue jean - continues its ever-evolving relationship with acclaimed street artist Shepard Fairey by unveiling Obey x Levi's, a collection of co-designed, street-inspired styles for men. Obey x Levi's is a celebration of the renegade spirit embraced by both pioneering partners and features denim silhouettes, distress details, and finishes inspired by Fairey's personal collection of Levi's jeanswear and collaboratively developed by Levi's and Fairey.

The highly-collectible Obey x Levi's capsule collection will be carried exclusively at select Levi's Store locations in New York City, San Francisco, Chicago and Santa Monica. The collection will be available beginning October 29.To commemorate the launch of the collection, on October 29 Fairey will unveil a series of four new poster designs at a live art installation outside The Levi's Store in New York City's Times Square. Once Fairey completes the installation, he will meet-and-greet event participants while autographing free museum-quality reproductions of his new posters.

The series of four limited-edition Shepard Fairey posters will be given away as a free gift, while supplies last, with the purchase of any item from the Obey x Levi's collection in the following Levi's Store locations: Times Square and Soho in New York City, Union Square in San Francisco, Santa Monica and Chicago. The front side of each of the four double-sided posters features artwork that exists as a stand-alone piece. The reverse side of each poster also includes one piece of a oversized mural image specially designed by Fairey.

"I've always felt that keeping my art bold, simple and refined was a way to cut through the clutter, and it's a formula that Levi's has been using for decades that keeps them accessible and populist yet stylish and relevant," said Shepard Fairey. "The posters I created for Levi's are returns to the roots of my style: one side with an industrial propaganda poster feel that connects with the heritage of Levi's as a brand for workers, and the reverse side reflecting my other biggest influence, punk rock, and the connection of Levi's to punk and rock in general."

"Shepard Fairey is a groundbreaking innovator who has changed the way art is perceived and consumed in our world today. His revolutionary work uniquely reflects the optimistic, pioneering spirit of the Levi's brand, making Obey x Levi's a truly authentic collaboration," said Doug Sweeny, vice president of Marketing for the Levi's brand. "As fans and loyal supporters of Shepard's pioneering art, we are proud to introduce this special clothing collection rooted in Shepard's favorite Levi's styles."

A graduate of the prestigious Rhode Island School of Design, Shepard Fairey was catapulted to super stardom last year when his "Hope" poster became the predominant image of President Obama's successful campaign. But it was Fairey's "Obey" guerilla art campaign that first gained mass attention nearly a decade ago. His now infamous "Obey" images of Worldwide Wrestling Federation star Andre the Giant continue to appear on public canvases worldwide today and inspired Fairey to create OBEY Clothing - a collection of street and skate-inspired apparel he introduced in 2001.


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search