Stella McCartney comments, "For years now I've wanted to create a collection for kids. It's really exciting for us to do a boys and girls collection with Gap for the first time. I think it has a mix of the playful and practical. I tried to create a whole kids wardrobe. There are pieces that are classic and sort of timeless and hopefully very chic, mixed with more playful and a little bit cooler pieces. It's a reflection of our brand and a great way to experience it."
Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand's luxury women's ready-to-wear, shoes, bags, fragrances, eyewear, accessories, CARE skin care range and performance range with Adidas is available through 16 flagship stores including London, NY, Los Angeles, Shanghai, Tokyo, Beijing, Hong Kong and Paris as well around 600 wholesale accounts in key cities worldwide.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East.