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FIFA 'Event' Collection takes inspiration from South Africa
Dec '09
Total Apparel Group, Inc. announced that the FIFA branded 'Event' collection is one of five lines being launched for the first time in Spring 2010. 'Event' looks to South Africa, the host nation of the 2010 FIFA World Cup for inspiration. The patterns and colors of the range reference the passion and culture of the country's vivid tribal history, recognizing the same values in the world of soccer. The collection comes in a rainbow of hues including royal blue, sport green, red and sun yellow, and the striking graphics resonate with 1990s influence. Fun and energetic, the range includes a selection of stylish hoodies, T-shirts, polo shirts, jackets and tracksuits for men and women.

This season the women's line has been extended to include hooded dresses, micro shorts, street style ¾ length track pants, as well as hoodies, T-shirts and cutout vests. Key pieces of the collection are the asymmetric dress and cropped women's shell jacket, both of which hold the striking angular graphics. The patterns seen throughout 'Event' are based on maps of the countries of Africa and African typography. The men's range includes polo shirts, hoodies, street jackets, shell jackets and various styles of pants.

The clever use of graphics and contemporary silhouettes will be a hit with the young and trend aware, as well as appealing to soccer fans around the world.

The collections embody the authentic heritage and values of FIFA - founded over 100 years ago in Paris - and the unique positioning: a fusion of soccer, fashion and culture, is reflected in the design and production of the all new sports lifestyle apparel and accessories ranges.

The FIFA 'Event' collection joins four other separate collections of apparel – '1904', 'Editions', 'Essentials' and 'Code' – and is expected to be available in more than 100 FIFA Official Stores including an extensive network of FIFA modular spaces in over 12 markets around the world from Spring 2010 onwards.

Total Apparel Group Inc

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