Pure London: footwear and accessory preview

09 Dec '09

4 min read

Top British designer Zandra Rhodes has chosen Pure London to launch her beautiful new handbag collection. 'Pure London is the exact target market for the Zandra Rhodes Bag Collection. Pure London provides good quality and forward thinking independents as well as major departmental stores who would suit the profile of the Zandra Rhodes bag collection.' Commented Karen Youdell.

Research held by Pure London proved that 47% of visitors to the show say their customers include woman between the ages of 16 and 25 years and 58% sell accessories in their stores. In light of this Pure London will be launching a new area, Funky&Fresh.The section will house must-have accessory brands for the cool, trendy fashion retailer. Located in the National Hall Gallery above the Spirit section, Funky&Fresh will make sourcing the most relevant accessories easier. Confirmed brands include Disney Couture, Kangol Headwear, Miss Sugarcane and Julie Bernardin. Bashir Mohammed, Director of young fashion independent American Pie stated: “This is a fantastic idea to group like-minded brands together in the Accessories section. It will make buying much easier and makes perfect sense to have the young fashion accessory brands sit above the Spirit section."

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