Estée Lauder Re-Nutriv launched at HKIA
Nuance-Watson has made a good round-up for its “WE SUPPORT” vendor partnership campaign for the year 2009 by joining force with premium beauty brand Estée Lauder to launch a pioneering “Re-Nutriv Experience Program” at Temptation Duty Free, exclusively for the passengers at Hong Kong International Airport (“HKIA”).
Estée Lauder Travel Retailing conceptualised this programme which represents a strategic initiative from their worldwide New York division. Beautifully designed Estée Lauder Re-Nutriv lounges have been set up in the two major Temptation Duty Free beauty stores in HKIA East Hall.
In addition to a full range of luxurious Re-Nutriv skincare and makeup products, customers also get to experience the Re-Nutriv specialist consultation service which helps them discover their perfect luxury skincare regimen, and enjoy their choice of pampering hand massage treatment or foundation analysis service selected from the Re-Nutriv touch menu. This integrated programme warrants the highest customer satisfaction by offering them an “experiential” approach to define and customize their own luxury skincare programme.
To mark this welcomed addition of another world-first for HKIA, Nuance-Watson and Estée Lauder organized a celebration party last Friday with the presence of Airport Authority Hong Kong representatives. The event was hosted by Alessandra Piovesana, Regional Managing Director for Nuance-Watson (HK) – North Asia; Ng Mei Ying, Senior Regional Director for Estée Lauder Travel Retailing; and Eva Tsang, General Manager for Airport Authority Hong Kong Retail & Advertising Business.
Alessandra Piovesana said: “Estée Lauder is a worldwide leader in the beauty segment. The brand has been on consistent growing trend since our first concession. This new Re-Nutriv Specialist Program - exclusive to Temptation at HKIA - aims to offer an elite service that our discerning customers expect in this world class airport. We are very enthusiastic about this new partnership as this launch is a world premier in travel retail. It reinforces Nuance-Watson's unwavering mission of continual innovations and top quality service that have enabled us to achieve a leadership position and the success we enjoy today."
Ms Piovesana added: "We believe that this programme will definitely add value to the shopping experience at the airport. Supported by Estée Lauder's extensive media campaign throughout the airport, this programme also adds opportunity to drive traffic and generate higher sales growth to the airport retail. We see Estée Lauder as our long-term strategic partner. We intend to build this programme in its highest standard to serve as benchmark for future developments. Together with our brands, we are committed to progress our business with continued innovations.”
Ng Mei Ying, Senior Regional Director for Estée Lauder Travel Retailing Asia Pacific, added: “At Estée Lauder, we believe in bringing the best to everyone with touch and being the best in everything we do. The launch of our very first Re-Nutriv Experience Program at HKIA is a true reflection of our commitment to providing excellent service standards - in a travel retail environment known traditionally to be fast-paced and value-focused, we are now breaking the boundaries and going beyond customer expectations to provide pampering luxurious services and personalized skincare and makeup advice to make each customer feel extra special.”
To ensure exceptionally high standards of service and customer satisfaction at the new Re-Nutriv lounge, all Re-Nutriv specialists at Temptation Duty Free have gone through comprehensive product knowledge and service excellence training sessions. All attending guests gave a very high commendation on the Re-Nutriv experience as it perfectly combines professional consultation service and ultra-effective products with luxuriously pampering textures.