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Spectacular line-up announced for iD Fashion Show
14
Dec '09
The 2010 iD Dunedin Fashion Week will close in style as popular demand sees the iD Dunedin Fashion Show expand to two consecutive nights on Friday 12 March and Saturday 13 March 2010.

Now in its 11th year, this successful community event promises to bring together a spectacular line up of designers and emerging talent on the platform of the city's captivating Railway Station.

Key Points
• Sixteen labels will appear on stage this year, including crowd favourites Nom*D, Carlson and Mild Red. New to the iD Show is menswear label Rembrandt and Company of Strangers, who will feature alongside the ever popular Cherry Cotton Candy, twenty-seven names and Charmaine Reveley.
• Dunedin designer, Sara Aspinall formed her label Company of Strangers in early 2008 following six years working with Nom*D's Margarita Robertson. Company of Strangers gives second hand clothing a second chance with 2010 winter collection, “Misery Loves Company”. Sara is a graduate of Otago Polytechnic.
• The 2010 Capsule Collections will see the return of Iris (Annette Cadogan), Jane Sutherland, Elusiv (Nicola Reilly) and BurtenShaw (Cheryl Burtenshaw) together with new designers Vaughan Geeson, Lou & Ash (Ava Sanders), and Lela Jacobs.
• Vaughan Geeson, originally from Southland, graduated from Otago Polytechnic with a Diploma in Fashion Design. Vaughan relaunched his namesake womenswear label with a range for winter 2009 that was picked up by Japanese store, Boutique Bb. In an exciting return home, Vaughan will show his third season collection, “Winter 2010”, at the iD Dunedin Fashion Show.
• Complementing the line up of established designers will be five outstanding collections from the 2009 Otago Polytechnic Fashion School graduates. Selected from a field of 21, the graduates are: Roxanna Zamani, Sophie Hardy, Bailey Meredith, Siobhan Moroney and Brigid Steeper. The graduates will show alongside the winners from the iD Dunedin Emerging Designer Awards.
• The graduate selection panel was comprised of: Tim Pollock (Dunedin Public Art Gallery), Diann Waugh (Waughs), Charmaine Reveley (fashion designer) and Tania Gray (Plume).
• The Otago Polytechnic School of Fashion is renowned for helping to launch the careers of talented new designers. With the collaboration between the Polytechnic, other institutions, the city and the Dunedin Fashion Incubator (Dfi), it is increasingly becoming the destination of choice for gaining a strong foundation in design skills and practical experience needed to succeed in the fashion industry.
• Watch out for further details on the 2010 iD Dunedin Fashion Week, yet to be announced - Emerging Designer Awards Finalists, a special guest designer, judges and VIPs and release dates for ticket sales.

Quotes
Susie Staley – Chair of iD Fashion Committee
“Our announcement of the line-up for the iD Fashion Show is confirmation of our commitment to the iD Dunedin Fashion Week. It's full steam aheadand we are confident of providing a thrilling, engaging fashion week in March 2010.”

Victoria Bunton – Event Co-ordinator
“It will be a spectacular week showcasing the best of established, emerging and new next generation Dunedin and New Zealand fashion designers. With the iD Show now taking place over two evenings we hope it will encourage anyone who hasn't had the opportunity to attend in the past to be part of the iD experience. The iD Fashion Show will be an event to remember, with an iconic special guest designer yet to be announced.”

iD Dunedin Fashion Week


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