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Nuance excels in 2009 DFNI Product Awards
18
Dec '09
The Nuance Group operations have once again been recognised for their excellence at the DFNI Product Awards announced in the December issue of travel retail publication Duty Free News International, winning in five categories and being short listed for another three.

The Nuance Group's “CULT-Accessories” concept at Stockholm-Arlanda Airport, which opened in April 2009, was elected as “Best New Store” in the jewellery category. The jury underlined the fact that “the accessories concept has a strong focus on Scandinavian brands including Pilgrim, Skagen and Bjorg, in addition to a comprehensive range of jewellery and watch brands… The presentation is slick and showcases the product in a high-quality environment”.

The Nuance Group Sweden, together with British American Tobacco, equally won the award for “Best Marketing Campaign” in the tobacco products category for promoting Lucky Strike snus at Stockholm-Arlanda Airport and was short listed for “Best New Store” in the confectionery & fine foods category for its “World of Chocolate” concept, also at Arlanda's Terminal 5.

Nuance-Watson (Hong Kong), The Nuance Group's Asian subsidiary, was recognized for the “Best Marketing Campaign” in the gifts & electronics category for its Mobile Discovery Display System. Introduced at the company's Sound & Vision stores in July, the system allows customers to view product details on screen with promotional information and product trailers, recommendations on matching mobile phone accessories and a comparison of up to three different models.

The award for “Best New Marketing Campaign” in the beauty category went to Nuance-Watson (Singapore) and brand partner SK-II for promoting the SK-II Skin Signature Series. “The statistics speak volumes for this category winner,” the jury's appraisal said. “The six-week event that marked the worldwide travel-retail exclusive launch … generated nearly $1m in sales earlier this year. Nuance-Watson (Singapore) introduced the Skin Signature Series with the brand's Facial Treatment Essence in all its stores at Singapore Changi Airport in June, with strong displays and in-store communication.”

Another award for “Best New Marketing Campaign”, this time for the fashion & leather goods category, went to Duty Free Paris. The joint venture between The Nuance Group and Aéroports de Paris was described as “a new model for fashion that theoretically takes partnership to a new level through greater sharing of risks and rewards. By the end of the year, DFP will have opened/reopened 29 stores with a 70-brand (and counting) portfolio and AdP claims average spend per pax has increased significantly and that DFP stores 'are now the travel-retail fashion reference.'”

Last but no least, The Nuance Group's Geneva organisation was short listed for “Best New Store” in two categories for its recently inaugurated new Duty + Tax Free Store. For the liquor & wines category, the jury's verdict was: “Nuance's handsome new flagship duty-free store at Geneva has reserved space to promote local Swiss wines and spirits brilliantly.” And the store's tobacco offer was praised for its size, covering some 25 per cent of the floor space, and the fact that it includes a 20 square metre walk-in humidor.

Nuance Group


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