Home / Knowledge / News / Fashion / Charity associated with launch of B.A.Y footwear series from Yums
Charity associated with launch of B.A.Y footwear series from Yums
Dec '09
This holiday season, millions of people will stand in lines to purchase shoes that will only be worn a few times. Unfortunately, over 1.5 billion people worldwide do not own one pair of shoes. YUMS Shoes is dedicated to changing that.

YUMS has partnered with Soles4Souls to make a difference in the lives of those in need of shoes. YUMS will introduce "The B.A.Y. Series", a fashion forward, innovative approach to sneakers. For every 3 pairs of The B.A.Y. Series sold from website, YUMS will donate a new pair of shoes to Soles4Souls. The B.A.Y. Series defines affordable luxury and offers a clean, sleek, full grain leather sneaker with denim accents and a custom sole cleverly embedded with the YUMS Logo. In addition, the company will rally support from the local community and their loyal customer base to gather additional shoes to donate.

"Being familiar with Soles4Souls's great work through my church, I feel blessed to partner with them to help the less fortunate," said Howard "Tex" Moton, Designer of YUMS.

"During the holidays, many people are reminded of the overwhelming needs of the global community," said Wayne Elsey, Founder and CEO of Soles4Souls, Inc. "But often times, people forget the importance of a single pair of shoes. It can mean the difference between a good education and none at all in most third world countries. Thanks to our friends at YUMS Shoes for recognizing this need and helping us change the world one pair at a time," he said.

YUMS Shoes

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search