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'FOCUS' to feature hand-picked emerging & established lines
22
Dec '09
"The FOCUS" Apparel and Accessories Show, taking place from January 16- 18, 2010 in the California Market Center (CMC) Penthouse on the 13th Floor, A-Wing will feature hand-picked emerging and established lines.

FOCUS is the tradeshow destination for buyers to find the best new, up & coming, artist driven lines. During the January 2010 show, FOCUS will feature many first time exhibitors including Project Runway Season 6 finalist, Althea Harper as well as up and coming line Rissa. The January 2010 "FOCUS" Apparel and Accessories Show is also first in a year long partnership with Fashion Business Inc. (FBI) and will present the FBI “Designer Launch Pad Fashion Show” on the FOCUS show floor.

"The FOCUS" Apparel and Accessories Show will begin its 3rd year on the Penthouse of the CMC in January 2010. In that time it has carved out a niche' featuring the top new, up and coming, artist driven designers and lines, not found anywhere else. January 2010 will feature two rising star collections amongst many other great lines. Althea Harper was a contestant on famed TV program,Project Runway's sixth season. Her line has a unique design aesthetic that combines tailoring, draping and shape to create garments that are both functional and beautiful. Althea Harper will be exhibited along with other lines from the Altitude Fashion Showroom including, Amber Pollard Handbags, Bees Company, India Rose Collection, John S. Brana Jewelry Collection, and Heike Jarick Blue Label Collection.

Also new to FOCUS is already buzzed about line, Rissa designed by Marissa Erskine. Rissa will be exhibiting the Spring 2010 collection. “Inspired by a fantasy world of nature the line conjures tulip and butterfly silhouettes that symbolize the natural curve of a woman's body and embody the whimsical being of a girly girl,” according to the collections website. Rissa has been featured in a number of online publications and recently showed her collection at the Forte Charity Fashion show, in New York City in October 0f 2009.

On Saturday, January 16, 2010 the Fashion Business Inc. will present the “Designer Launch Pad Fashion Show” on the FOCUS Show Floor in Penthouse A of the CMC. The show will take place at 5:00pm and all registered buyers are invited to attend. The show is being produced by former Women's Wear Daily West Coast Market Editor, Leila Baboi and will feature a number of designers selected by the FBI along with at least two FOCUS exhibitors.

The Summer 2010 Los Angeles Fashion Market will be taking place at the California Market Center from January 15-19, 2010. In addition to the FOCUS Apparel and Accessories Show, that Fashion Market features hundred of permanent showrooms, TRANSIT The LA Shoe Show and Bright by ENK.

FOCUS

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