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Bloomingdale's offers Briggs & Riley collection
22
Dec '09
Retail legend Bloomingdale's announces that it has begun distribution of Briggs & Riley Travelware in select stores nationwide. This marks Briggs & Riley's first department store distribution for the innovative global brand of high-quality luggage and business cases. The long term partnership includes the debut of Briggs & Riley brand shops at Bloomingdale's San Francisco and flagship 59th Street location in New York, as well as ecommerce distribution on Bloomingdales.com in early 2010.

Consumers can now find over 30 styles from Briggs & Riley's Baseline and Transcend Luggage collections including wheeled luggage, carry-ons, and rolling cases. Briggs & Riley products are renowned for the company's lifetime performance guarantee that even covers airline damage and the Outsider Handle System that ensures a perfectly flat packing area and greater room inside the bag so garments stay wrinkle-free.

"Bloomingdale's is thrilled to add the high quality pieces and in-store brand shops featuring Briggs & Riley, known amongst demanding travelers for their extremely durable and well designed product," said Joe Laneve, Senior Vice President and GMM for home furnishings at Bloomingdale's. "They are also a company that values superior customer service, right in line with the Bloomingdale's brand."

The Baseline Collection, Briggs & Riley's flagship collection designed for frequent travel, emphasizes function and innovation. This newly updated luggage collection is up to 30% lighter while maintaining maximum durability and functionality expected in a Briggs & Riley bag. Both the Speed Thru Security Pocket and the Outsider Pocket provide quick storage and retrieval of personal and essential travel items, like wallet, travel documents and mobile electronics, while venturing through airport security. Briggs & Riley's Smartlink system securely attaches a second bag for easy transport.

The Transcend Collection is designed for leisure travelers that look for ease of use, easy packing, and durability. The outer fabric is made from Tuff-lite, Briggs & Riley's proprietary fabric that is extremely abrasion resistant. The collection consists of large wheeled uprights, carry-on uprights, backpacks, totes and duffles. The wheeled carry-ons feature a hide-away cargo net for convenient storage

"We are very pleased to have Bloomingdale's represent our brand. This partnership will enable our customers across the U.S. to easily find Briggs & Riley products with expert help so that they can identify the right product that meets their travel needs," said Jim Lahren of Briggs & Riley. "Bloomingdale's is well suited to represent our brand with a like demographic who values quality and smart design," Lahren continued.

Briggs & Riley


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