Home / Knowledge / News / Fashion / Eva Longoria smells success with Falic Fashion perfume deal
Eva Longoria smells success with Falic Fashion perfume deal
28
Dec '09
Eva Longoria Parker is joining the celebrity perfume trend - she's landed a deal to launch her own fragrance. The Desperate Housewives star has teamed up with the Falic Fashion Group to create Eva by Eva Longoria, which is due to launch in the U.S. in the spring (10).

Longoria Parker admits she's always struggled to find a perfume to wear and was delighted to be handed the opportunity to create her own scent.

She says, "I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear. So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”

The company plans to release a series of different fragrances under the Eva Longoria brand.

The actress follows in the footsteps of stars including Jennifer Lopez, Christina Aguilera, Britney Spears and Sarah Jessica Parker who all have their own successful perfume lines.

Falic Fashion Group


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search