Home / Knowledge / News / Fashion / Gear Up! at Fashion Access - change is the default mode
Gear Up! at Fashion Access - change is the default mode
29
Dec '09
Fashion Access, the twice-a-year fashion event in Hong Kong offering a wide range of design-focused, quality fashion products is launching a new sector zoning concept as part of its evolution to become Asia's 'Total Look' fashion fair.

Named in the spirit of the fair's Fashion Up! motto, the zones - or fashion atmospheres - will help facilitate navigation and enable exhibitors and buyers to identify each other more readily.

Gear Up! is the name of a brand new area dedicated to leather goods and business items, which include Hats, Belts, Gloves, Key chains, Wallets as well as Briefcases, Leather desktop stationary and Premium business gifts.

The newly created Gear Up! serves to meet the growing importance of these product categories, previously considered a fringe offer of Fashion Access from its Bags and Footwear core. The number says it all: with over three months until the fair's opening, Gear Up! exhibitors have already confirmed over 1000 sq metres of space.

“For an industry dedicated to constant flux, change is the default mode,” says Perrine Ardouin, senior event manager of Fashion Access.

“Consumers today are engaged by a head-to-toe shopping experience where the emphasis is on individual styling. In retail, we can already see concept lifestyle stores replacing traditional specialist boutiques…Fashion Access is making the same evolution but on the level of b2b trade.”

The remaining 4 fashion atmospheres are Step Up! (shoes), Carry Up! (bags), Move Up! (Travelware) and Style Up! (Garments) – covering the fashion spectrum from 'head to toe'. They will be held alongside the fair's branded and designer area Fashion Avenue, which has already confirmed 40% more exhibitors than the same time as last year. Also returning, by request of the industry, is Sustainable World - dedicated to fashion products born from socially-responsible or eco-friendly endeavours.

Equally widely represented are price points for all product segments. The key words here are quality and affordability, making the fair a must-attend event for buyers from both established and developing markets.

In addition to product variety and price, ODM and OBM exhibitors provide buyers with a wide selection of design and branding options.

A further attraction to many buyers is that Fashion Access in March runs concurrently with two other APLF-organised events in related fields: Materials, Manufacturing & Technology (MM&T) and Prime Source Form.

MM&T is Asia's largest and most international exhibition for the raw materials and leather industries. Prime Source Forum brings together top executives from the global apparel industry, many representing leading international brands, in a non-competitive environment where participants can freely discuss and examine industry issues common to them all.

The upcoming Fashion Access will be held in Hong Kong, March 29 – 31, 2010, at the Hong Kong Convention & Exhibition Centre, Wanchai, the hub of Hong Kong's business and entertainment sectors.

APLF Limited


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

HKL Magu welcomes Amitabh Kant, CEO, NITI Aayog; Courtesy: AEPC

Apparel/Garments | On 23rd Feb 2018

AEPC completes 40 years of operation

The Apparel Export Promotion Council (AEPC) has successfully...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search