Home / Knowledge / News / Fashion / Pitti W_Woman Precollection - focus is on the product
Pitti W_Woman Precollection - focus is on the product
06
Jan '10
The fifth edition of Pitti W_Woman Precollection, the Pitti Immagine fair-event dedicated to women's apparel will be held concomitantly with Pitti Uomo 77 in Florence from 12 to 15 January 2010. The Dogana (Via Valfonda) will showcase the preview showings of the 2010-2011 fall/winter collections by about 60 international brands.

“Our primary focus is on the product”, says Agostino Poletto, deputy general manager of Pitti Immagine, “with a selection of brands that best interpret the concept of research on elegance with previews, capsule collections and special projects developed to foster concrete business contacts. The Pitti W offer is increasingly broad; we are pursuing investments in vintage and the world of fragrance and it will all be featured in a totally revised setting - designed by Oliviero Baldini – that facilitates the dialogue between the products and various merchandise categories. As always, careful scouting and selection processes are what make Pitti W the ideal platform for preview presentations of innovative projects and brands with huge potential”.

After last season's success, the Dogana show will once again include the dedicated “Vintage for Pitti W” section – produced in cooperation with A.N.G.E.L.O. Vintage Palace. A special setting will be the backdrop for a selection presented by some of the best in the vintage trade who will be showing their vintage couture, accessory, jewelry and signature scarf collections.

And Pitti W is also bringing back the special area called “Fragranze” with an outstanding array of scent and selective perfume brands – some of which are featured at the Fragranze event produced by Pitti Immagine – essential to the contemporary woman's wardrobe and key lifestyle elements. Among the special projects at this edition there will also be the pret à porter brand .normaluisa that will bring a preview of thenew F/W collection and will present the “must have objects” for a woman.

The performance-event By Gentucca Bini
By Gentucca Bini is the new prêt à porter project that focuses on existing garments. Based on an idea by Gentucca Bini and realized by external producers, this project will be presented to the international public of buyers and members of the fashion trade at Pitti W. A preview and sartorial performance for ten garments – reinterpreted by the stylist - from top international fashion stores, whilst the stylists and dressmakers from By will customize the clothing of the guests in attendance.

The names at this edition include: 5+1_Annapurna, Alberto Fasciani, Album di Famiglia Design Collection, A.N.G.E.L.O., Amaort Japan, Anita Viola, Azzurra Gronchi, BP Studio, Bun, Carta e Costura, Chiara Zanetti, Chic Appeal by De Pio, Franzi 1864,Get U, Gherardini, Henry Beguelin, Kartell by .normaluisa, I.D. Sarrieri, Laurent Gandini, Leopoldo Giordano, Lika, Maiden-Art, Masnada, Monica Bianco, Paolo Pecora, Penfield, Rero Design, Russy by Judari, Sacatinta, Seriana Marucelli, Veronica Bettini Mood.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search