Home / Knowledge / News / Fashion / Heidi Klum to launch Lavish & Loved maternity lines
Heidi Klum to launch Lavish & Loved maternity lines
07
Jan '10
Over the years, supermodel Heidi Klum has walked miles of red carpet, usually in six-inch heels, often wearing very little, sometimes wearing giant wings. Add to that seven seasons of Project Runway, plus four kids, equals one very busy schedule. But there is no stopping this supermom. Heidi has just announced her collaboration with A Pea in the Pod and Motherhood Maternity to create two new maternity lines: LAVISH BY HEIDI KLUM for A Pea in the Pod, and LOVED BY HEIDI KLUM for Motherhood, both arriving in stores and online on February 12, 2010.

"I chose to call my collection for A Pea in the Pod Lavish because there is no grander name to express everything you want to give yourself and the child growing within you," said Heidi Klum. "For Motherhood Maternity, Loved is a celebration of new life and the love around you and your baby. I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines. They are all about making you feel beautiful; being pregnant shouldn't stop you from being fashionable and feeling great about your changing body. It's an exciting journey."

"Heidi brings with her a tremendous amount of creative energy," said Rebecca Matthias, President and Chief Creative Officer of A Pea in the Pod and Motherhood Maternity. "She lives and breathes fashion. Heidi's experience and stunning beauty add a new dimension to our brands. We were thrilled to have Heidi as a client through each of her beautiful pregnancies, so we are especially excited to continue our relationship with her in this design collaboration."

These two collections highlight Heidi's versatility as a designer. First deliveries of LAVISH BY HEIDI KLUM include 15 pieces which feature iconic style and detailed construction; a seamless fit with A Pea in the Pod's sophistication. First deliveries of LOVED BY HEIDI KLUM include 14 pieces that present comfort, playfulness, and supermodel style at the welcoming Motherhood price point.

Motherhood Maternity


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search