Home / Knowledge / News / Fashion / Designer Jason Wu & GIC to develop new digital line
Designer Jason Wu & GIC to develop new digital line
07
Jan '10
General Imaging (GIC) and Jason Wu, one of the most highly regarded designers in fashion, announced an exclusive partnership to introduce a unique line of digital cameras. The collection represents Wu's unique approach to design and style combined with the latest features that GIC, the exclusive licensee of GE digital cameras, represents in camera performance and power.

Jason Wu, the 27-year-old designer who has gained international recognition dressing First Lady Michelle Obama, Diane Kruger, Drew Barrymore and other stylish women, will lend his design talents and fashion insight to GIC to influence the style and aesthetic design in their new line of point-and-shoot cameras.

"As a highly visual person, I love taking pictures of the many beautiful things I encounter in my everyday life which then often influence my designs. It seemed like a natural to partner with GIC on a camera that represents my style and passion for photography," says Jason Wu.

Leveraging GIC's cutting-edge technical expertise and intimate understanding of how a large segment of consumers take pictures, the new designer point-and-shoot cameras will also offer the latest technology and features to make taking great pictures easy. GIC, the worldwide exclusive licensee for GE branded digital cameras, continues to further its promise in delivering smart, powerful cameras that combine all the features, functionality and technology of the latest digital cameras in an intuitive and easy-to-use body, infused with Wu's fashion-forward style.

"As a company focused on the makers and keepers of memories, we think it's important to express your individuality and sense of style with your camera, just as you do with the pictures you take," says Paul Meyhoefer, General Imaging's vice president of Marketing and Product Planning. We're thrilled to partner with Jason Wu and see this opportunity as a way to extend his distinct sense of style and eye for fashion now in a digital camera."

The new line of cameras will be introduced alongside Jason Wu's fall collection during New York Fashion Week in February.

General Imaging


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search