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Arlene Dickinson invests in fashion pioneers
Jan '10
Erica Giuliani's fierce collection of unique shoe and boot accessories was an irresistible business opportunity on this week's episode of the CBC's hit show Dragons' Den.

Dickinson has a keen instinct for trends and solid investments. As CEO of one of Canada's leading integrated marketing firms, Venture Communications, Dickinson has tested business judgment and a successful track record of supporting companies on the rise. With a nod from Canadian fashion icon and guest Dragon, Jeanne Beker, who identified shoe accessories as a hot emerging category, Dickinson said, "I'm in" to Erica Giuliani's proposal.

"Erica Giuliani's co-founders, Patricia and Nadia, identified an untapped niche in the market and are passionate about growing this fashion category. I think shoellery will be a hit," said Dickinson.

From sparkly shoe strap jewellery, to stylin' boot sleeves, to cozy fun-fur leg warmers, this innovative line instantly and economically transforms shoes and boots into fashion statements.

Erica Giuliani

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