Erica Giuliani's fierce collection of unique shoe and boot accessories was an irresistible business opportunity on this week's episode of the CBC's hit show Dragons' Den.
Dickinson has a keen instinct for trends and solid investments. As CEO of one of Canada's leading integrated marketing firms, Venture Communications, Dickinson has tested business judgment and a successful track record of supporting companies on the rise. With a nod from Canadian fashion icon and guest Dragon, Jeanne Beker, who identified shoe accessories as a hot emerging category, Dickinson said, "I'm in" to Erica Giuliani's proposal.
"Erica Giuliani's co-founders, Patricia and Nadia, identified an untapped niche in the market and are passionate about growing this fashion category. I think shoellery will be a hit," said Dickinson.
From sparkly shoe strap jewellery, to stylin' boot sleeves, to cozy fun-fur leg warmers, this innovative line instantly and economically transforms shoes and boots into fashion statements.