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Z Zegna presents the ZZegna WWW experience
Jan '10
From Milan Fashion Week to the Global online community, ZZegna creative director Alessandro Sartori brings global Web surfers exclusive behind-the-scenes access. For the first time ever on the WWW from a unique insider view, fashion enthusiasts can watch the creation of the Autumn Winter 2010 fashion Show collection.

The WWW Experience will enable them to follow the-behind-the scenes making of the show from the design process to the fitting, from the concept creation to the casting. Each stage is filmed and screened with byte size viral footage.

On January 21st and 22nd, people will be invited to express themselves in “Vote for your favorite fashion show look” where 10 lucky web users will then be sent the winning look. Also they will have the chance to chat with Alessandro Sartori right after the fashion show. The Experience will also be carried on other portals and social media such as ZZegbaZegna.com, Zegna.com, ZZegna Blog, Facebook, Twitter, Youtube and Flickr.

Ermenegildo Zegna

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