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Jones to design Jessica Simpson Jeanswear
21
Jan '10
Jones Apparel Group, Inc. and Camuto Group announced that they have entered into an exclusive licensing agreement to design, develop, produce and distribute Jessica Simpson Jeanswear under the Jessica Simpson Collection.

The Jessica Simpson Collection exemplifies Americana of today. The vision of the collection is to be iconic yet fashion forward; always accessible yet timeless. This total lifestyle brand offers consumers stylish, contemporary products in twenty categories, and is available in over 3000 doors nationwide. The denim-inspired apparel line, which will include jeanswear as well as woven and knit tops, will be available in 700 doors for Fall 2010.

Vince Camuto, Owner and Chief Executive Officer of Camuto Group, said, "The launch of Jessica Simpson Jeanswear is the exciting next phase in creating a complete lifestyle brand; it represents a significant market opportunity and may be the largest category in our portfolio of licensed products. We are thrilled to be working with Jones Apparel Group on this venture as this partnership brings together two best in class companies."

Jack Gross, Chief Executive Officer of Jones Jeanswear, said, "We are excited about this opportunity to partner with Camuto Group to add jeanswear to the Jessica Simpson Collection's lifestyle product offering and help bring Jessica's vision of American femininity to life. This is an outstanding partnership for Jones Jeanswear, as it leverages our core competencies and expertise in jeanswear design and development. This is a great opportunity to be involved in the growth of a strong, successful brand."

The launch of Jessica Simpson Jeanswear will be supported by a feature in Women's Wear Daily, through online and social networking support, as well as personal appearances, shop-in-shops featuring Jeanswear signage, charity promotions benefiting the Armed Forces Children's Education Fund (AFCEF) and much more.

Jones Apparel Group Inc


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