Home / Knowledge / News / Fashion / Footwear designer Mark Nason ties up with Viva
Footwear designer Mark Nason ties up with Viva
02
Feb '10
Viva International Group, a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing headquartered in Somerville, NJ, has announced a global licensing agreement with footwear designer Mark Nason, for the design, marketing and global distribution of Mark Nason-branded eyewear, including sunglasses and prescription eyewear.

The Mark Nason Eyewear line will debut in early 2011, featuring classic rock n' roll elements and signature embellishments, as seen in the brand's exclusive couture leather boot designs. Whether those elements are Mark Nason “signature” dragon, metal work and laser etchings that appear on the footwear, it's the designer's attention to detail that fans have come to recognize. “We are excited about adding the Mark Nason collection to our portfolio of lifestyle brands,” said Frank Rescigna, president of Viva. “Mark's passion for originality has resulted in the creation of a line that is distinct in its design and one of a kind. Mark's unique sense of style will seamlessly carry over into the eyewear collection,” said Frank Rescigna, president of Viva.

"I feel eyewear is a natural fit for the Mark Nason brand,” commented designer Mark Nason. “Our signature embellishments, Italian leathers and metalwork that defines our footwear provide a great opportunity to create unique and distinctive eyewear designs. Viva International Group shares the same vision and will fuse the rock n' roll attitude with upscale product that is the Mark Nason brand."

Viva International Group


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search