Home / Knowledge / News / Fashion / Athletic Recovery Collection takes new twist on footwear from Earth
Athletic Recovery Collection takes new twist on footwear from Earth
03
Feb '10
Four months prior to its market release, Earth's new collection of footwear uniquely designed for the pre- and post-recovery need of athletes has scored a major first. Worn by Competitive Race Walker, Tim Seaman, during his off-the-track hours of training and recovery leading into the 2010 USA Mile Race Walk Championships on Friday, the footwear has helped contribute to Seaman's preparation and his record-tying 42nd U.S. Race Walk national title.

Launching in August 2010, the new Athletic Recovery Collection™ takes a new twist on footwear from Earth, all of which is defined by a proprietary 3.7 degree incline from heel-to-toe. The new collection includes several athletic-inspired, work/weekend crossover styles designed for wear by serious athletes or weekend warriors when they're off-the-course or away from their given activity or pursuit. The collection was introduced to a positive reception at the recent OutdoorRetailer Winter Market in Salt Lake City, Utah, and will next be shared this week with prospective retailers at the World Shoes and Accessories show in Las Vegas, Nevada.

To enhance his pre- and post-recovery, Seaman is wearing styles from the Athletic Recovery Collection ahead of his intended participation in the 2012 Olympics in London. A Senior Advisor to Earth Footwear, Seaman will be featured in all marketing and promotion materials for the collection this fall.

Dave Aznavorian, Vice President, Marketing, Earth Footwear, summarizes, "We're obviously thrilled for Tim. And at this milestone moment, we're honored to be able to factor into his amazing career achievement. Prior to the launch of our new collection, it's great to have validation for the concept, and for the notable benefits that come from wearing footwear with our 3.7 degree incline. Tim has lent instant credibility to what the Athletic Recovery Collection is all about, and we're hopeful he'll continue to benefit from the footwear for his pre- and post-recovery needs as he heads into the Olympics."

Earth Footwear


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search