For the fifth time ispo puts the spotlight on the continuously growing number of older athletes in its ispo Best Ager Gallery to prove to trade show visitors this target group's attractive potential. ispo and the market researchers of Sports Tracking Europe focused their latest research on purchasing habits in the sports retail sector in Europe. The fact is that sales to older customers have the potential for growth! Also fact is that there is no ONE Best Ager product! What can be improved considerably is the communication with these customers. Well-known zepresentatives of sports retail, manufacturing, as well as participants from outside the sports industry will discuss the pros and cons of targeted communication with older customers in the sports market. The ispo Best Ager Gallery is located in hall B2.121.
The Runner's World Action Point is the presentation area and meeting point for the entire endurance sports market. Two stages in the center of the Performance Hall B4 host a multifaceted and exciting program – including interviews, product presentations, lectures, and running demonstrations. This year the focus is on hardware and technical accessories for runners and the latest compression wear products and technology. Endurance sports fans can find the Runner's World Action Point in hall B4.504
In these times of increasing social networking and public exposure, the European Fashion Award “FASH 2010” searches for means to regain some of the “Privacy”, which is also the motto for 2010. Finding privacy in or with the help of fashion. The competition targets particularly talented students from all areas of design, in particular from the textile and fashion design segment. Last October an international jury of design, industry, and media experts selected the finalists from 63 student entries from nine countries. In addition to cash prizes and fabric vouchers the winners can look forward to a special exhibition area at ispo 10's sportstyle_ispo. The award presentation will be held on Sunday, February 7th at noon at booth B2.400.