Home / Knowledge / News / Fashion / Leading sneaker brand ties up with alice + Olivia
Leading sneaker brand ties up with alice + Olivia
09
Feb '10
Keds, the all-American footwear brand that invented the sneaker, today announced the launch of a unique collaboration with alice + olivia, a sophisticated, yet eclectic fashion brand with a playful sensibility that epitomizes the personality and quirky style of its founder, Stacey Bendet. alice + olivia for Keds will launch exclusively at select Neiman Marcus stores nationwide and neimanmarcus.com this spring, followed by alice + olivia boutiques, aliceandolivia.com and select retailers worldwide.

Bendet created a fresh take on the Keds classic Champion silhouette, the original sneaker, by drawing inspiration from her own spring 2010 collection. Available in four colors – black, silver, pale pink and safari green – each slip-on shoe is adorned with colored sequins. The alice + olivia for Keds collection is the perfect addition to every girl's wardrobe, and can be paired with everything from a party dress to jeans and a t-shirt.

"I don't think I removed Keds from my feet as a kid! I can't even count how many pairs I had," said Bendet. "We decided to do a collaboration that would bring a little alice + olivia fun to the 2010 Keds Champion, with what else but some fun colored sequins!"

This new collaboration is part of Keds refreshed position in the marketplace -- a brand dedicated to unleashing the creative freedom of the Keds Champion silhouette as America's blank canvas.

"As a brand we look to partner with artists and designers that can bring their own unique vision and creativity to the iconic Champion silhouette," said Kristin Kohler Burrows, president of Keds. "alice + olivia was a natural partner for Keds as both brands embody a playful, fun and optimistic lifestyle. It is through this shared spirit that alice + olivia created these new styles. Stacey is helping us to take the blank canvas of the world's first sneaker to the next level -- making it contemporary, modern and fun."

Keds Corporation


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search