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Leading sneaker brand ties up with alice + Olivia
Feb '10
Keds, the all-American footwear brand that invented the sneaker, today announced the launch of a unique collaboration with alice + olivia, a sophisticated, yet eclectic fashion brand with a playful sensibility that epitomizes the personality and quirky style of its founder, Stacey Bendet. alice + olivia for Keds will launch exclusively at select Neiman Marcus stores nationwide and neimanmarcus.com this spring, followed by alice + olivia boutiques, aliceandolivia.com and select retailers worldwide.

Bendet created a fresh take on the Keds classic Champion silhouette, the original sneaker, by drawing inspiration from her own spring 2010 collection. Available in four colors – black, silver, pale pink and safari green – each slip-on shoe is adorned with colored sequins. The alice + olivia for Keds collection is the perfect addition to every girl's wardrobe, and can be paired with everything from a party dress to jeans and a t-shirt.

"I don't think I removed Keds from my feet as a kid! I can't even count how many pairs I had," said Bendet. "We decided to do a collaboration that would bring a little alice + olivia fun to the 2010 Keds Champion, with what else but some fun colored sequins!"

This new collaboration is part of Keds refreshed position in the marketplace -- a brand dedicated to unleashing the creative freedom of the Keds Champion silhouette as America's blank canvas.

"As a brand we look to partner with artists and designers that can bring their own unique vision and creativity to the iconic Champion silhouette," said Kristin Kohler Burrows, president of Keds. "alice + olivia was a natural partner for Keds as both brands embody a playful, fun and optimistic lifestyle. It is through this shared spirit that alice + olivia created these new styles. Stacey is helping us to take the blank canvas of the world's first sneaker to the next level -- making it contemporary, modern and fun."

Keds Corporation

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