Home / Knowledge / News / Fashion / Mercedes-Benz Fashion Week to be completely carbon neutral event
Mercedes-Benz Fashion Week to be completely carbon neutral event
10
Feb '10
As the fashion world turns its attention to the Tents at Bryant Park, this year marks the first time that Mercedes-Benz Fashion Week in New York City will be a completely carbon neutral event.

In an initiative underwritten by leading carton packaging manufacturer Tetra Pak, and supported by Tetra Pak's customer and natural beverage supplier O.N.E. Natural Experience, Mercedes-Benz Fashion Week will be using a combination of emission reduction activities and carbon offsets to ensure its emissions are reduced to net zero. The carbon offsets will be purchased from a long-term forestry management project at The Big River/Salmon Creeks Forests in Mendocino, CA, as well as sustainable sourcing of local natural gas at two dairy farms in Idaho.

Tetra Pak, O.N.E., IMG Fashion (the company producing Mercedes-Benz Fashion Week) and The CarbonNeutral Company announced the initiative at a press conference in New York. The CarbonNeutral Company performed the assessment and data measurements, and granted permission to display the CarbonNeutral mark – signifying that Mercedes-Benz Fashion Week's carbon reduction program has been implemented in accordance with The CarbonNeutral Protocol.

"Tetra Pak is committed to business practices that protect resources for future generations and the future of our business," said Carla Fantoni, vice president of communication and environment for Tetra Pak Inc., U.S. and Canada. "We bring that commitment to everything we do, including our partnership and involvement with Mercedes-Benz Fashion Week. We believe that climate change is a global responsibility and we hope that by making such an iconic and influential event carbon neutral, others will follow suit and help protect our resources for the future."

Joining Tetra Pak in celebrating the initiative, Rodrigo Veloso, founder & CEO of O.N.E. said, "We are thrilled to be back at Mercedes-Benz Fashion Week as the official beverage sponsor. As a company deeply committed to the environment, we commend Tetra Pak for championing this important carbon initiative and fully support their efforts at this trend-setting event."

As a result of the initiative, nearly 1,000 tons of carbon emissions will be offset, helping Mercedes-Benz Fashion Week take responsibility for its carbon footprint by supporting the adoption of low carbon technology elsewhere which will help the world reduce greenhouse gas emissions.

Fern Mallis, senior vice president of IMG Fashion, noted that the initiative is a historic first for Mercedes-Benz Fashion Week in New York. "We are delighted and proud to work with Tetra Pak and O.N.E. on environmentally responsible initiatives that help set an example in the fashion industry and beyond."

Tetra Pak and IMG Fashion partnered with leading provider of carbon reduction solutions, The CarbonNeutral Company, to measure and certify the project. The awarded certification signifies that CO2 emissions produced by Mercedes-Benz Fashion Week have been measured and reduced to net zero. The reductions can be both 'internal' (e.g. a change to a process that will cut emissions) and 'external' (commonly known as 'carbon offsets).


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search