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QVC to join fashion industry leaders to support CFDA
Feb '10
It's the beginning of a new decade and, once again, QVC is as fashion forward as ever, returning to the Tents at Bryant Park for LIVE FROM MERCEDES-BENZ FASHION WEEK to launch buy now/wear now spring collections by some of the industry's most celebrated designers and stylists.

Returning to the multimedia retailer are Isaac Mizrahi, Rachel Zoe, Marc Bouwer, Lori Goldstein, Erin Fetherston, Chloe Dao, Pamela Dennis and Bradley Bayou. Designers making their QVC debuts include Thuy, Mara Hoffman, Erica Davies, Pamella Roland and Christian Francis Roth. Celebrity makeup artist Mally Roncal will be responsible for the models' makeup at the multimedia retailer's runway shows.

Joining forces with IMG Fashion, a driving leader in the global fashion business, QVC's runway broadcasts will mark the largest amount of Mercedes-Benz Fashion Week programming produced by the multimedia retailer to date. QVC's shows from Bryant Park are scheduled to air Saturday, February 13, 10 PM–12 AM (ET) and Wednesday, February 17, 10 PM–12 AM (ET).

Additionally, for the first time ever, QVC will bring the energy of Bryant Park to Studio Park, its worldwide headquarters in West Chester, Pa., with two live broadcasts, scheduled to air Sunday, February 14, 11 PM–12 AM (ET) and Tuesday, February 16, 10–11 PM (ET). There will also be a special Mercedes-Benz Fashion Week edition of PM Style on Monday, February 15, 7–9 PM (ET), featuring QVC Program Host Lisa Robertson.

"QVC has become a powerhouse for launching fashion collections from some of the industry's leading designers and stylists. We're thrilled to welcome back and introduce such an impressive roster of talent and are extremely confident that our customers will love the beautiful, accessible array of fashions and accessories they will be launching with us at Mercedes-Benz Fashion Week," said Claire Watts, QVC's president of U.S. Commerce.

QVC is also joining leaders in the fashion industry to support the Council of Fashion Designers of America with its "Fashion for Haiti" initiative. QVC will sell "Fashion for Haiti" T-shirts on-air, on QVC.com and at its shows at Bryant Park that will benefit the Clinton Bush Haiti Fund, which is supporting immediate, high-impact relief and long-term recovery efforts for the victims of the earthquakes.

Saturday, February 13, 10 PM–12 AM (ET), Bryant Park:

Rachel Zoe
M by Marc Bouwer
Thuy by Thuy D.
Gypsy by Mara Hoffman

Sunday, February 14, 11 PM–12 AM (ET), QVC Studio Park:

Bradley by Bradley Bayou
Simply. by Chloe Dao
Davies by Erica Davies

Monday, February 15, 7–9 PM (ET), QVC Studio Park

Special Mercedes-Benz Fashion Week edition of PM Style, featuring QVC Program Host Lisa Robertson

Tuesday, February 16, 10–11 PM (ET), QVC Studio Park:

Pamela Dennis
M by Marc Bouwer
Twist by Christian Francis Roth

Wednesday, February 17, 10 PM–12 AM (ET), Bryant Park:

Logo by Lori Goldstein
Edition by Erin Fetherston
Bradley by Bradley Bayou
Sterling for Pamella Roland


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