Home / Knowledge / News / Fashion / Canadian Cassie as Rockport Brand Ambassador
Canadian Cassie as Rockport Brand Ambassador
10
Feb '10
The Rockport Company proudly announces that it has partnered with Olympic and World Champion gold medalist and former Canadian Women's Hockey captain Cassie Campbell-Pascall as a brand ambassador. Cassie will be featured in a multiplatform marketing campaign that encompasses advertising, grassroots, public relations, Internet, and in-store initiatives that will launch in February.

In connection with Cassie's ambassadorship, Rockport will launch a limited edition women's Lorraine rain boot that will be available at retail in Canada and online in the United States. To support the launch, Cassie Campbell-Pascall will be making a public appearance on Friday, February 19, 2010 from 3:00pm to 5:00pm at the Ronsons store at 2845 Granville Street, Vancouver, BC V6H 314.

Rockport will be producing over 2,000 pairs of the all-white Lorraine rain boot with Canadian maple leaf detailing, 1,500 pairs of which will be numbered. The limited edition Lorraine rain boot offers impeccable functionality with its waterproof, patent leather construction and patented rubber outsole crafted with non-slip technology.

The adidas adiPrene technology within offers shock-absorption and cushioning in the sole for ultimate walking comfort, and the fabric lining with AGION Anti-Microbial Agent means that the boot can be worn with or without socks for convenience. In addition to all of this, the imported boot also boasts a uniquely feminine aesthetic, coming in a zippered silhouette that accommodates most calf sizes and constructed with a fashionable platform wedge heel that offers the perfect amount of height.

“We are very excited to partner with Cassie Campbell-Pascall for the Canadian-themed Lorraine boot launch,” says Haysun Hahn, head of the Women's Business Unit at The Rockport Company. “The limited edition Lorraine rain boot is the perfect way to pay homage to Canada and we are excited to offer a product that is stylish yet incredibly comfortable for all day wear and protection from the rain.”

“I am very excited to be partnering with Rockport. To me, Rockport is about footwear that is sophisticated and stylish without sacrificing comfort,” says Cassie Campbell-Pascall. “I love how Rockport paid homage to the Canadian flag through the design of the Lorraine boot, not to mention it's super comfortable!”

Rockport Company


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search