Home / Knowledge / News / Fashion / Gillette ties up with menswear label Duckie Brown
Gillette ties up with menswear label Duckie Brown
11
Feb '10
Gillette, the world's leading male grooming brand, will make its New York Fashion Week debut at Bryant Park on February 11, as part of a creative partnership with acclaimed menswear collection Duckie Brown.

Celebrity groomer Merrell Hollis will be backstage, preparing models for their turn on the runway with a close and comfortable shave using the Gillette Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive and Fusion HydraSoothe Balm. Front-of-house guests will receive a complimentary array of Gillette grooming products.

As part of the partnership, Gillette has committed to contribute $200 to the Children's Safe Drinking Water Fund for every guy who gets a barber shave as part of the Duckie Brown + Gillette Shave Challenge. The Shave Challenge will kick off at Duckie Brown's after party at The Griffin; donations will help to provide clean drinking water to children and their families all over the world.

"Gillette is the perfect partner for Duckie Brown; both brands are about quality, comfort, performance and the modern man, whether in our seasonal designs or Gillette's Fusion Power MVP razor and grooming products," said Daniel Silver, who with Steven Cox, designs Duckie Brown.

"Partnering with Duckie Brown was a no-brainer for us," said Anne Westbrook, P&G External Relations. "Throughout our more than 100 year history, we have remained committed first and foremost to technological and design innovation, and we feel a natural affinity to Duckie Brown's unique fabrics, bold colors and masculine designs."

Guests at the Duckie Brown Fall 2010 runway show will receive a limited edition "Duckie Brown + Gillette" branded dopp kit, which will include the Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive, Fusion HydraSoothe Balm, Gillette Odor Shield Body Wash, Gillette Shampoo, Gillette Precision Putty and Gillette Odor Shield anti-perspirant and deodorant.

The Gillette Company


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search