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New fashion & design degree programs by IADT-San Antonio
17
Feb '10
The International Academy of Design and Technology (the Academy) added three new bachelor degree programs to its curriculum in 2010: Bachelor of Fine Arts degrees in Fashion Design and Merchandising, Graphic Design, Advertising Design and Graphic Design.

"As we grow in San Antonio, expanding our education programs is essential," said local Academy President Brian Silvers. "Offering bachelor degrees is another step in advancing fashion and design education, not just in San Antonio, but throughout South Texas.

"Our bachelor degree programs will give our students a competitive edge in today's market, while at the same time providing very practical, hands on experience in their chosen discipline," Silvers continued.

The Fashion Design and Merchandising Program prepares students for entry-level opportunities in fashion, retail, and merchandising. This interdisciplinary program allows students the opportunity to develop skills in market and trend research, apparel design, pattern drafting and draping, and clothing construction. Students will further develop basic skills in business and retail management, merchandise displays, and publicity and promotion.

The Advertising Design Program is designed to prepare students to pursue opportunities in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising; supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

The Graphic Design Program allows students to build a solid foundation with the knowledge and skills graphic designers use every day. The students will study design programs, techniques, and develop portfolios by taking graphic design projects from start to finish.

International Academy of Design and Technology, San Antonio


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