Home / Knowledge / News / Fashion / From Sketchpad to Closet - Fashion Workshop Series
From Sketchpad to Closet - Fashion Workshop Series
Feb '10
After a successful Lakmé Fashion Week (LFW) Fashion Media Workshop last year, LFW organized a Fashion Workshop Series 'From Sketchpad to Closet' in collaboration with Inter National Institute of Fashion Design (INIFD) on February 18, 2010 at Grand Hyatt, Mumbai. The day long workshop explored the various stages of a designer's journey, from bringing inspirations alive into a garment to selling it to the end consumer.

The workshop was divided into three sessions - From Ideation to Silhouettes, The Fashion Show and The Buyers and Production and Marketing /Sales; the highlights are as follows:

Session I - From Ideation to Silhouettes
The first session comprised of ace designers Aki Narula, Anuj Sharma, James Ferreira and Narendra Kumar discussing the foundation of fashion and inspiration; a lesson in creativity and simplicity like no other teaching platform. The workshop also offered students and aspiring designers direct access to an eminent panel via a question answer session.

The segment allowed the viewers to understand the world from the designers perspective, the look, the fabric, the colors, the prints, and the importance of knowing how to cut and sew.

Session II - The Fashion Show and The Buyers
The second session was represented by leading senior fashion media representatives - Bandana Tiwari - Vogue, Pearl Shah – Marie Claire and Sathya Saran- DNA ME. The trio discussed their role in the fashion world, the reach of fashion shows to a larger audience and the wide exposure it attracts for designers to build their brand. The discussion revolved around how the media analyze designer's collections. The panel also advised students and aspiring designers to be aware of their audience and study trends set around the world.

The segment continued with Gaurav Mahajan-Westside and Sangita Kathiwada-Melange presenting their perspectives on the mass and boutique retail markets. They also provided an inside view on the realities between consignment versus direct buys to buyers and designers.

Session III - Production and Marketing /Sales
The last session emphasized the importance of building a brand, marketing and manufacturing the product for the Indian and international market. Juhi Pandey - Ricamo India and Rahul Anand – Mandhana Industries Ltd stressed that its important to focus on finer details and issues of quality fabric, buttons, cuts when offering a collection to an export house. The importance of brand building and management was discussed as the finale of the workshop.

The day concluded with the delegates getting the unique and prestigious opportunity to hear what key stakeholders in the industry had to say about fashion and its business, a thought leading initiative that will bring about a change and inspire young designers to succeed in their careers.

Talking about the Fashion Workshop Series, Sujal Shah, Head of Fashion - IMG India says, "The aim of this second edition of the Fashion Workshop Series was to illuminate the realities and complexities of what it means to design and be in the world of fashion in India. Over 150

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search