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Première Vision/Expofil marks memorable step on road to recovery
22
Feb '10
With local and high speed trains delayed and out of service for several hours Wednesday, highways blocked by ice and snow in various European countries and airports in New York closed, there appeared to be a collusion of echnological and meteorological forces last week. And yet, in spite of this accumulation of handicaps, what emerges above all from the February 2010 edition is the excellent visitor results, both in quality and quantity. One can only imagine what they would have been without the travel disruptions!

To compensate for the delayed arrival of buyers Wednesday, the shows extended their opening hours that day. The six Première Vision Pluriel shows (Expofil, Première Vision, Indigo, Le Cuir à Paris, ModAmont, Zoom by Fatex) all registered increases. Together, they showed a rise in the number of visits by 6.3% over the comparable year-ago session (February 2009). Highly motivated international buyers voiced surprise and enthusiasm for the bold propositions of the some 1,500 exhibitors gathered from 9 - 12 February 2010 at the Parc d'Expositions de Paris Nord Villepinte.

With buyers clearly manifesting a renewed desire to stand out,the shows comprising Première Vision Pluriel accelerated the dynamic begun last September and provided a new demonstration of the leadership position of this unique gathering of shows. A performance that is a good omen for the economic evolution of businesses in the fashion world.

Première Vision/Expofil: edition marks a memorable step on the road to recovery. An unquestionably energetic mood pervaded the last show. No longer a merely promising tremor, but a true bubbling-up of energy was remarked by many visitors and exhibitors, who emphasized the session's overall positive vibe. This energy was conveyed above all in terms of visitor figures, though inevitable disparities emerge depending on country and sector.

Overall, Première Vision and Expofil together registered 40,870 visits from fashion professionals, a rise of 5% over the February 2009 edition. The rate of international visitors continues to be remarkable, at over 71% of the total. Europe showed an increase in visitors (+ 3.9 %), with Sweden (+ 21 %), The Netherlands (+ 15.4 %), Great Britain (+ 11.9 %) and Italy (+ 8.5 %) showing some of the largest increases. France also showed a rise, with an increase of + 5.6 % in visitors. To the east, the Baltic countries taken as a whole gained ground, with record increases for Latvia (+ 66.7 %) and Lithuania (+ 44.2%). Russia showed a notable progression (+ 41.3 %) and for the first time made it into the top-15 visitor countries. Ukraine demonstrated similar dynamism, with a + 21.6 % rise in visitor numbers.

Turkey also showed a strong increase (+ 31.6 %) and now ranks 9th among visiting countries. In Asia, while Japanese and Chinese attendance weakened, with trips undoubtedly impacted by New Year celebrations, South Korea and Hong Kong strengthened their presence, with respective increases of + 45.1 % and + 31.7 % Both American continents saw increases,


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