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Debut of Fila's Spring 2010 Center Court Collection

23 Feb '10
4 min read

The "BNP Paribas Showdown for the Billie Jean King Cup" is produced by StarGames in association with Madison Square Garden.

Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content that are endorsed by professional athletes from around the world.

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year, Ubisoft generated sales of 1.058 billion euros.

StarGames, LLC, which, in partnership with tennis great Ivan Lendl, promoted the Sampras/Federer match in March of 2008 at the Garden, is a full service sports marketing and production company based outside of Boston, MA. Now in its 14th year, StarGames produces programming for television, broadband and DVD home distribution, and, in association with Champagne Tennis Etcetera, procures sponsors for major sports and entertainment events. In addition, StarGames creates and produces live sporting/entertainment events, represents professional athletes and operates its own broadband channels through affiliations with YouTube and TVUNetworks.

Fila

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