Home / Knowledge / News / Fashion / Swarovski sparkles on costumes throughout Oscars show
Swarovski sparkles on costumes throughout Oscars show
Mar '10
Swarovski, the world leader in cut crystal, once again shone center stage at the 82nd Annual Academy Awards in Los Angeles, California on March 7th. From the red carpet arrivals and straight to the stage, the David Rockwell designed Swarovski crystal Oscar Curtain, made of over 100,000 crystals weighing an incredible three tons, and provided the shimmering background and a spectacular statement for presenters and award winners.

In addition to the dazzling Oscars set, Swarovski also sparkled on the costumes throughout the show, created by costume designer Rita Ryack with over 30,000 Swarovski crystals, revealed in the opening act. Rockwell added more dazzle this year with side curtains flanking the stage and a large crystal swing using over 3,000 crystals. Costume designer Sandy Powell, who incorporated Swarovski crystals into her designs for The Young Victoria, won her third Academy Award last night.

Actress Emily Blunt, who earlier in the week won the Swarovski Award at the Costume Designers Guild Awards, is seen throughout the film wearing jewellery made from Swarovski crystals. Swarovski aided the meticulous research applied by Powell in providing access to their corporate archive in Milan, home to over 14,000 pieces of costume and antique jewellery. "The stones and jewellery are copies of actual pieces, replica items made by a jeweller in crystal," said Sandy.

Integral to the resplendent glory of the film are the royal regalia held by the newly crowned Queen at her coronation in 1838 and diadem, an exact replica of the one worn by Queen Elizabeth II at her wedding, encrusted with over 700 hand cut Swarovski crystals. "Queen Victoria was Swarovski's first customer via couturier George Frederick Worth, so we are thrilled to be able to continue our heritage by supporting this spectacular film." Nadja Swarovski, VP of Swarovski Crystal Business

Also nominated was fellow designer Colleen Atwood for her creations in NINE, she used over 1 million Swarovski crystals to embellish costumes of the all star cast. Crystal adorns 36 costumes including a crystal mesh dress worn by Kate Hudson, a basque worn by Penelope Cruz, an evening dress worn by Nicole Kidman and 25 showgirl outfits in the Folies Bergeres number. The dazzling costumes feature 9 different crystal applications in 31 styles and 22 various colours.

Swarovski crystals could be seen throughout the evening, from the elaborate stage, to the images of the costumes in films and on Oscar nominee's gowns such as Cary Mulligan's black Prada dress with Swarovski crystal embellishments. Jennifer Lopez's Giorgio Armani's dress had a dramatic side train accented by Swarovski rock crystals and actress Amanda Seyfried also wore Giorgio Armani if soft green with a bustier encrusted with Swarovski crystals.

From the early days of Hollywood, Swarovski has worked hand in hand with costume and set designers, creating show-stopping jewels, costumes and stage sets which capture the spotlight. The company's reputation for the highest quality and largest variety of the finest cut crystal is unchallenged on and off the silver screen adorning stars such as Judy Garland in The Wizard of Oz, Marilyn Monroe in Gentlemen Prefer Blondes, the awe-inspiring chandelier in The Phantom of the Opera, Cascade and Blossom chandeliers from the Swarovski Crystal Palace Collection dazzled in Oceans Thirteen and more recently in the upcoming film's costumes for Sex and The City.

Swarovski proudly continues to support the Academy of Motion Picture Arts & Sciences, Fashion, and Artists, later this month Swarovski will sponsor the CFDA Awards in New York.


Must ReadView All

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Courtesy: Munich Fabric Start

Fashion | On 19th Jul 2018

Over 100 brands to present denims at Bluezone in Sept

Over 100 international brands will present their denim developments...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search