Home / Knowledge / News / Fashion / Cult of Individuality women's collection at Project LV & Coterie
Cult of Individuality women's collection at Project LV & Coterie
Mar '10
The rugged men's denim brand Cult of Individuality, that has gained a following since its Spring 2009 launch among Hollywood hitters like Jerry O'Connell, Jamie Kennedy, Kevin Dillon, Gilles Marini, and Peter Facinelli, launched their Cult of Individuality women's collection at Project Las Vegas and Coterie earlier this month.

The line will be a female appropriation of the men's brand that is known for its “cult classic” fits and innovative washes that aren't often seen at the sub $200 retail price point. The men's collection is sold in top denim specialty stores nationwide, as well as at Bloomingdale's. “I brought Cult of Individuality in first as a price point strategy, but now it has turned into a player within our denim assortment due to their washes and fits gaining momentum day by day” says men's buyer Alan Fernandez of Atrium in New York City.

Cult of Individuality designer Ron Poisson is answering his buyer's demands for a female equivalent of his well-performing novelty men's collection. Debut fits include the “Bohemi” bootcut, the “Karma” straight leg, the “Teaser” skinny, the “Flirt” denim legging and the “Alter Ego” boyfriend fit. The line features a signature pony hair patch on the back of the waist. Treatments and techniques include hand abrasions, acid wash, enzyme wash, rip and repair, dip dye and more. The wholesale price range for Cult of Individuality's women's collection is $36-$45 (for $98-$135 retail). The line will be carried by denim specialty stores including Atrium, E Street Denim and Sebastian's Closet for Fall 2010, with the first delivery in July.

“Cult of Individuality jeans feel like home the moment you put them on, they feel like you've had them forever. My line is for people who live in their jeans and simply love denim,” says Cult of Individuality designer Ron Poisson. The company is based in City of Industry, CA, with sales operations out of their New York City showroom.

Cult of Individuality

Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search