'Through AWI's investment in research and development for the apparel industry, we have developed and identified key wool and wool based textile and yarn innovations. Three different collections registered as MerinoCool, MerinoCasual and MerinoTouch each consist of a stable of innovations to suit today's consumers. MerinoCool textiles are of feather weights, breathe in the summer and are cool on the skin. MerinoCasual innovations are defined by a casual appearance to meet the global trend of casualisation, and MerinoTouch feels extra soft against the skin. AWI is assisting designers to use Australian Merino wool in their collections, exploring and projecting the capabilities of this wonderful natural fibre to the world,' Ms Hill said.
Australian Wool Innovation Limited (AWI)
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