Home / Knowledge / News / Fashion / Running brand seizes industry awards - KARHU
Running brand seizes industry awards - KARHU
08
Apr '10
Despite intense marketplace competition, one running shoe brand with a huge international following proved a powerful draw for US running specialty retail. KARHU celebrates its 100th specialty partnership and a 10+ major city half-marathon sponsorship of the 13.1 Marathon race series. Despite the economic crisis of the past year and heavy investment from established sport shoes brands, this emerging brand is realizing strong growth leading into 2010.

KARHU prioritizes product excellence and invests heavily in product research utilizing one of Europe's leading bio-mechanical testing and research institutes, the Neuromuscular Research Center of University of Jyväskylä (UoJ). Independent testing compared KARHU's patented fulcrum technology to the competition and test results prove KARHU running shoes have less vertical oscillation, is more efficient and more balanced than the established competition.

“We're thrilled that independent testing proved what we know – that our product collaborates with the foot to convert your body's natural energy into forward momentum – that is what we think is natural running.” said Jay Duke, President of KARHU. “While everyone else is focused on cushioning running and barefoot running – even niche brands like Newton, KARHU is focused on vertical oscillation. KARHU product helps you to Move Forward and the other brands will follow soon our lead. It is already happening with Nike and Newton.”

KARHU's launch success in 2009 is bolstered in 2010 with major new investments to create consumer demand. They have recently signed multiple multi-year sponsorships with major races. As the exclusive apparel and footwear sponsors of the 10+ major city 13.1 Marathon series, CRAFT and KARHU will reach over 50,000 runners in the first sponsorship year. All participants will get first hand experience to try on a pair of KARHU footwear. KARHU also continues its race sponsorship of the Nations Triathlon in Washington DC.

“The leading running specialty retailers realize they need a dedicated specialty brand in KARHU. With Foot Locker and Dick's Sporting Goods attacking their space, we will not compete on price. Differentiation and service are paramount and that is what we work on with our specialty partners.” said Duke, “For consumers, 2009 showed they understand our product is simply different in how it works and what benefits it provides. Runners seek to move forward. Our shoes help you do this naturally, efficiently with great stability and results in a great run for all types of runners.”

Continuing to Move Forward throughout 2010, KARHU launches a comprehensive global website with enhanced brand and product communication in May. It will support sell-through at Running specialty with an integrated marketing campaign around its focus to Move Forward at the editorial and retail level. Additionally, through in-store try-ons running consumers are offered the once in a lifetime opportunity trip to Helsinki, the birthplace of KARHU. And after a successful year in 2009 KARHU will once again partner with 3point5.com to train retail sales clerks on product and entering them in the Helsinki Sweepstakes.

KARHU


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urmil Arya

Sushila International, a well established textile organisation established ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search