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Shop in Style fashion design contest launch
27
Apr '10
Independent Retail Week New York City held June 7th - 13th, Philadelphia held June 14th - 20th and Chicago October 2010, created by Nolcha, kicks off the spring retail celebration by launching Shop in Style contest for consumers to design the official shopping tote to be used by fashion lovers in New York City, Philadelphia and Chicago.

The contest is in partnership with My Virtual Model and focuses on engaging the consumer to share their style while promoting greener shopping; a reusable tote is a must-have accessory. Entries will be voted on by fellow peers via social media and one entrant will have the chance to win over $650 in goodies; including an Escada Beach Bag, 1oz Escada Marine Groove Fragrance, Escada t-shirt, Escada beach scarf and Maleku Citrine and Silver Jewelry Set.

Gregory Saumier-Finch, General Manager at My Virtual Model states: "Teaming up with Nolcha for Independent Retail Week provides My Virtual Model users an opportunity to express their fashion style and actively participate in shaping the fashion industry. After all shopping is a social activity. The millions of registered users for My Virtual Model are sure to love this challenge, and opportunity, to design the official Shopping Tote for Independent Retail Week and get their friends and family to vote for their designs."

Independent Retail Week offers independent fashion boutiques a platform to reach thousands of consumers via a week-long city-wide shopping extravaganza and increase brand awareness. There is something for everybody: those who want to be pampered with beauty samples and spa treatments, parties for the fashionista who wants to grab the latest trends at one week only promotions and style consultancy parties where consumers can get advice from the retailers themselves.

"Through the Shop in Style fashion design contest, consumers will be given the rare chance to take creative license in making a lasting impression with their vision for the totes' aesthetic," shares Lynn Furge, Creative Director of Nolcha. "Now more than ever the industry is really listening to the consumer and what better way to let us know than by showing us while having the chance to win some amazing prizes."

Independent Retail Week


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