Home / Knowledge / News / Fashion / Joannie Rochette new face of BIRKS brand
Joannie Rochette new face of BIRKS brand
11
May '10
BIRKS is proud to announce that Joannie Rochette, Canadian figure skater and 2010 Olympic bronze medalist, will be the latest face of the brand. Joannie won the hearts of Canadians, Olympic fans worldwide, and BIRKS, when she took to the ice for the ladies long program at the 2010 Olympic Games in Vancouver, British Columbia.

"Joannie mesmerized the audience that night with an incredible performance - she embodied courage, elegance and grace under pressure. I met Joannie previously, at a BIRKS dinner, and her enthusiasm for the brand is contagious. We are so very happy to welcome her to the BIRKS family," says Tom Andruskevich, President and CEO of Birks & Mayors Inc.

"I am overjoyed to be embarking upon this relationship with BIRKS," said Joannie. "I have been enamored with this iconic, Canadian brand since my childhood, and it's an honor for me to be able to represent the brand and make that emotional connection with BIRKS' clients."

Joannie's strength and perseverance on the fateful night of her skate touched the hearts of people around the world, and she continues to impact people's lives by being a great role model.

Rochette is a spokesperson for the iheartmom campaign, an initiative designed to promote awareness on the causes of heart disease and to raise funds for research and treatment.

She is dedicated to this cause and hopes, that through education, others can be spared the pain that comes with the untimely loss of a loved one.

The confident manner, elegance, artistry and creative sensibility that Joannie exudes is what makes her inspirational to so many. BIRKS and Joannie look forward to using these qualities as creative stimulation to develop something tangible - a spectacular piece of jewellery, which will support the campaign that is closest to Joannie's heart, iheartmom.

Birks & Mayors, Inc. is a leading operator of 64 luxury jewellery stores in the United States and Canada. As of May 10, 2010, the Company operated 33 Birks stores across most major metropolitan markets in Canada and 29 Mayors stores across Florida and Georgia, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. Founded in 1879, BIRKS is Canada's premier luxury brand and is the Official Supplier of Jewellery for the 2010 Olympic and Paralympic Winter Games.

Birks & Mayors Inc


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search