Musical artists embody pioneering spirit of Levi's brand
25 May '10
4 min read
As part of Levi's Pioneer Sessions, the Levi's brand is partnering with participating musicians to help spread the word about how simple green laundry habits can make a big difference for the environment.
Levi's recently launched Care Tag for Our Planet, introducing new product care tags in Levi's jeans that include instructions about ways consumers can reduce the environmental impact of their clothes.
The Levi's brand is encouraging musical artists and fans alike to sign a pledge promising to reduce the environmental impact of their clothes by: washing in cold water, washing less frequently, line drying and donating unwanted clothing to Goodwill.
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