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Diesel now in Bengaluru!!
22
Jun '10
The iconic Italian lifestyle brand is now in town. After months of buzz, rumours, and 'Stupid' messages plastered across everywhere, DIESEL is here for real at the UB City.

Known as a premium casual brand, Diesel is definitely not new to the truly cool and truly fashion forward. Launching with the global campaign that celebrates its brave and creative spirit, the brand with the 'Be Stupid' ads also encourages people to take risks and move beyond the smart and safe tracks of life.

Partnered with Reliance Brands Ltd.–a part of the Reliance Industries group, Diesel launched 2 stores in Mumbai and after the UB City store in Bengaluru; it's all set to open additional stores in New Delhi and Hyderabad over the next few months.

Designed by the Diesel Creative Team, the Bengaluru store exudes its own distinctive identity and is not a replica of any other existing Diesel flagship in the world. Spread across 4,500 sq.ft. the store will feature the complete Diesel lifestyle - including apparel, 5 pockets, footwear, intimate, timeframes, shades, fragrances, accessories and limited-edition products developed in collaboration with other brands.

Renzo Rosso, Diesel, said- “It is very exciting for Diesel to finally be in India. It has been a long cherished dream to be in your beautiful country. I would like to say that Diesel has always been about madness and following the heart and I see the same kind of energy in India.”

Darshan Mehta, President and CEO, Reliance Brands, said: "To launch In India one of the most iconic brand in contemporary fashion, is the culmination of a dream and many months of painstaking but enjoyable work for my team and me. Diesel has spawned a genre of fashion that is an alternate to established luxury and in India it arrives to a throng of hungry fashionastas and a growing generation of cool consumers.”

Born as a denim brand, Diesel is today a lifestyle icon with collections in casual clothing, footwear, accessories, fragrances, eyewear, jewels, helmets, home textile, furniture and lighting, and even a car, the Fiat 500 by Diesel. With 'Planet' Flagship stores in Milan, New York 5th Avenue, Tokyo and Hong Kong and mono-brand stores in Milan, Rome, New York, London, Paris, Amsterdam and now Mumbai and Bengaluru, among others, the Diesel influence is definitely wide and undeniably global. With an international premium fashion brand in the country, the largest cult following is definitely growing bigger.

Diesel


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