As the World Cup in South Africa reaches the exciting climax of the group stages there's no doubt that the competition is now well and truly hotting up and a few favourites are beginning to emerge from the pack. In fact, at the moment it's starting to look like something of a two horse race.
No, we're not talking about the race to be crowned World Cup winners, nor even the winner of the Golden Boot... The two horse race referred to is in fact the 'Battle of the Boots', which at this early stage is being well and truly dominated by two sportswear giants – Nike and Adidas.
In the orange corner is Nike who's vividly coloured football boots stole the lime light in the early stages of the competition when their highly visible range brought a vibrant splash of orange to every game. Their football boots also became an early favourite with Kitbag's customers, with the Mercurial Vapor Superfly II emerging as the online sports retailer's top selling boot in the lead up to the competition.
Second in Kitbag's sales charts behind Nike's Ronaldo endorsed top seller is the ultra lightweight offering from Adidas, the F50 Adizero football boot. The sleek Adidas offering, which is being sported by a host of the world's finest players including Lionel Messi and David Villa, has also shot to an near insurmountable lead in another round of the 'Battle of the Boots' – The goalscoring table.
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