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GUCCI unveils second image in 'Forever Now'
07
Jul '10
Gucci will this month roll out the second image of its “Forever Now” worldwide advertising campaign. As its 90th anniversary year approaches in 2011, the House continues to celebrate the traditions and values that have helped to make the Gucci name synonymous for quality, Italian craftsmanship and fashion authority.

The second image in the "Forever Now" campaign that was conceived by Gucci Creative Director Frida Giannini, once again features an original black and white photograph of Gucci artisans in its historic Via delle Caldaie building in Florence taken by Foto Locchi in 1953. The single and double page spreads will appear in newspapers and lifestyle and business magazines for the rest of 2010 complementing the House's seasonal fashion campaign.

Gucci, founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery.

Gucci


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