Home / Knowledge / News / Fashion / 171 exhibitors to partake at 'Direction by Indigo' show
171 exhibitors to partake at 'Direction by Indigo' show
Jul '10
The market for textile designs is getting back on its feet: that's the word coming from studios participating in the Direction by Indigo shows in New York last January and April. American and European markets are coming back, and continue to be influenced by decor. The Indigo offer, whose extreme diversity makes it the show of reference in terms of textile designs, is benefiting from this beginning of a recovery. 171 exhibitors coming from 14 countries have registered for the show as of the end of June 2010, a 5% increase over September 2009. The show welcomes 15 newcomers: 6 French, 2 Belgian, 2 Americans, 1 South Korean, 1 Danish, 1 Italian, 1 Polish and 1 British.

For the past several sessions, Indigo has adopted a strategy aimed at developing forward-looking fashion information dedicated to decoration, and diffusing this information as broadly as possible. The "Influences" document brings together the future season's key themes, with a particularly rich iconography, and is addressed first to exhibitors, then made available at the Indigo fashion area. It permits buyers to familiarise themselves with the season's main decorative themes. For the first time, these patterns will be presented in large format, creating a true wall of images sweeping the fashion area and inspiring designers from all fashion universes.

With a strong representation from some 30 studios, the childrenswear market is an essential component of the show. From clothing to bed linens and wallpapers, the entire baby and children's universe finds interpretation at Indigo. In synergy with one of the Pluriel Experts Trails, the show is proposing a focus on children. At the centre of the Fashion Area will rise an elaborate "cabin," assembled from a variety of materials and inspired by play-houses and fairy tales. The interior will be illustrated with exhibitors' designs presenting the season's main trends for this market with Kid's vision. In addition, the stand signs of exhibitors participating in the "Kidswear" trail will be signalled with a pictogram, making them easier to spot.

Beyond the "Kidswear" focus, the Fashion Area will also feature the major décor influences for winter III2, which take off in three essential directions: "sensitive," which moves from away from showiness to underline the essential; "rejecting uniformity," with its desire to break down the walls and open up to different sensibilities; and "digital power", with its creative freedom. A selection of designs illustrating these major directions will be shown on the cabin's exterior walls. This will be a highly colourful space where certain designs will be mapped onto the furniture and structures to bring visitors into the essence and convictions of autumn winter II12.

Indigo pursues its partnership with the Texprint competition, which selects and sets off on their careers the best textile designers coming from British colleges, by welcoming the 24 "star designers" who are this year's winners. During the traditional awarding of the prizes, exiting president Julius Schofield will hand over his duties to Barbara Kennington (former design director of WGSN), who will replace him as the head of Texprint.

Indigo will take place from 14th to 16th September 2010 at Parc de'expositions de Paris Nord Villepinte.


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search