Home / Knowledge / News / Fashion / Payless helps students put their best foot forward
Payless helps students put their best foot forward
15
Jul '10
With the Back-to-School shopping season just underway, Payless ShoeSource, the nation's leading specialty family footwear retailer, is helping parents and their families put their best foot forward by offering the latest seasonal footwear and accessory trends at affordable prices. This year's Back-to-School program will again include extended sizing on about 50 children's styles, nearly 20 key styles available, a cross-promotion with OfficeMax and the introduction of Star Wars and Star Wars: The Clone Wars shoes and accessories through an alliance with Lucasfilm, Ltd.

Star Wars and Star Wars: The Clone Wars
Known for a robust assortment of fun, inspiring and well-recognized brands, Payless has looked to the stars for its newest brand this Back-to-School season. Young Star Wars fans everywhere will love the Payless line of footwear and accessories inspired by the six live-action Star Wars films and the hit animated TV series Star Wars: The Clone Wars.

The Star Wars and Star Wars: The Clone Wars line will include six shoe styles and accessories such as backpacks, sunglasses and a cap -- all featuring logos and characters -- allowing kids to create their personal style inspired by a galaxy far, far away.

Trends & Sizes for Students of All Ages
As students prepare to hit the classroom, getting the latest on-trend styles has never been easier. Shoppers can turn to Payless to get this year's must-have shoe and accessory trends including plaid flats and glam-embellished canvas sneakers, messenger bags and plaid handbags, western-inspired boots, assorted clogs and a range of fashionable ballet flats -- all at great value prices.

The retailer's extended sizing program, launched last year to strong and positive consumer response, will continue this year and allow students of all ages to find the best shoes that fit just right. The extended sizing program was created in direct response to customers who conveyed feedback that they buy shoes for children whose feet are adult-sized, but the fashion, styling and pricing of adult shoes makes it challenging to find the right styles for these kids. This year, Payless is offering nearly 50 boys, girls and athletic styles in sizing up to size 6 youth (equivalent to women's size 8 and men's size 6). Kids feet also grow every three months, according to experts, and Payless always offers its leading foot measuring service -- a valued benefit for parents during the Back-to-School shoe shopping season.

"Payless has long offered our kids' foot measuring service, and we are among a select few retailers to do so," said LuAnn Via, president and CEO of Payless. "We are thrilled to combine this much-appreciated service with our extended-sizing program, our always strong fashion-at-a-value collections, and the cross-promotion with OfficeMax to help parents get all the right gear their kids need to hit the classroom -- on-trend shoes, backpacks and school supplies -- all at a great price."


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search