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'D-Signed' tween fashion line coming soon
22
Jul '10
Parents of tweens and young “fashionistas” on the hunt for the latest back-to-school fashions can now enjoy designs inspired by the style of their favorite Disney Channel characters such as Sonny Munroe played by Demi Lovato from Sonny With A Chance. Disney and Target announce a new fashion line of apparel and accessories called “D-Signed,” available only at Target stores nationwide and Target.com on August 1st. Disney Consumer Products (DCP) collaborated with Target to deliver unique attire that can be mixed and matched for tween girls in sizes 4 to 16.

D-Signed is a departure from more general entertainment-inspired tween based clothing as these items do not portray the characters likeness, instead they're inspired by their look and personality on the hit series—the items you would find in their closet. The fashion line and its mix-and-match versatility are featured in this new YouTube music video from Disney Living featuring Demi Lovato's song “Me, Myself, and Time” and directed by filmmaker Ross Ching.

"Tween girls want fashionable clothes that express their individuality and style but that moms approve of,” said Pam Lifford, executive vice president, global fashion and home, DCP. “Our D-Signed collection at Target brings it all together in a way that allows young girls to express their fashion sense with quality clothing at budget friendly prices.”

“We are thrilled to work with Disney on this fun and stylish program just in time for back to school,” said Trish Adams, senior vice president, Target. “The affordable line is perfect for our trendy tween guests that want to stand out in the crowd.”

The first installment of D-Signed is inspired by the personal style of the Sonny Munroe character from Disney Channel's popular television series Sonny With A Chance. The Sonny Munroe “D-Signed” collection includes: embellished graphic tees, skirts, dresses, pants, knit dresses, shorts, fashion tops and jackets, headbands, necklaces and bags.

This initial collection will be available for three months, followed by a second assortment of apparel and accessories from the Sonny Munroe collection available at Target just in time for the holidays. Future collections of D-Signed will include fashions based on the style of other popular Disney Channel characters including Alex Russo played by Selena Gomez on Wizards of Waverly Place.

Disney Consumer Products


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